BEAUTY FEATURE FRIDAY: NEW DKNY BE DELICIOUS

01. Oct, 2010 1 Comment

5 years ago DKNY created Be Delicious. A fragrance that would capture the heart and sole of New York, The Big Apple. A sexy, urban, fresh fragrance that expressed the energy and pulse of the city. 5 years on, DKNY re-launched the Be Delicious Fragrance with a fresh new fragrance and ad campaign staring model of the moment, Lara Stone.

Helen Ahrend from the Aramis Group tells us more about the Fragrance:
‘The juicy American apple note, a natural extract, is surrounded by the crisp green wetness of grapefruit and magnolia. At the heart lies tuberose, white muget, rose and shining violet; finished with smooth sandalwood, blond woods and white amber. This new Be Delicious is packaged in a clear bottle with clear juice.’

The apple that’s loved all around the world is now instores. Go and take a bite! It’s delicious!





Beauty, Fashion
DKNY, , Lara Stone

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  1. BEAUTY FEATURE FRIDAY: FRAGRANCE FRIDAY | Kim Gray Stylist Fashion Decor Lifestyle Cape Town South Africa - 05. Nov, 2010

    [...] DKNY fans will love the new DKNY BE DELICIOUS. 11 0 000 bottles are sold a day of the crisp, juicy fragrance. A new clear apple revives the spirit and essence of New York City, The Big Apple and its pulse and energy. Read more here. [...]