PUMA launches PUMATRAC, an innovative running App for iPhone

Mmm, think I’m going to need this to properly get back into running once baby arrives . . .  or sometime after.

PUMATRAC analyses how external conditions affect your running and is designed to enable runners to discover ways to get the most out of a workout while having fun. PUMATRAC requires little to no data input to receive these insights, a differentiation factor from other Apps in the market. Instead, it predominantly uses data available based on specific environmental factors such as moon phase, weather, location, altitude, music playlist, time of the day, day of week, season and social media activity.

So if you run faster in the rain, or for a longer time while listening to Hip-Hop, PUMATRAC will let you know so you can take advantage of the conditions that work best for you. “Lay off the snooze button, your average speed is faster in the mornings” is just one example of an insight notification a runner may receive. When your run is complete PUMATRAC will show you your score, compiled of your distance, personal insights and weather/time condition bonuses. These insights can be shared with friends and other runners.

When travelling, the GPS locator shares the best running routes in your current location. PUMATRAC also includes the more traditional functions on which runners depend: distance, GPS, calories burned, integration with their playlist and tracking performance over time. E-store integration also enables users to see some of the latest running products from PUMA, and a click locates a nearby store.

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