Hp gets sexy
21. Apr, 2010 
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“Sex and the City 2” film to spotlight HP’s spring collection of stylish notebook and desktop computers. The global marketing collaboration with Warner Bros. strengthens HP’s ties to fashion trendsetters.HP Celebrates “Spring Collection” and New Line Cinema’s Much-Anticipated “Sex and the City 2”
Johannesburg, April 21, 2010 – HP today unveiled a global marketing collaboration with Warner Bros. Pictures that spotlights “tech couture” and celebrates HP’s spring collection of products through its association with New Line Cinema’s “Sex and the City 2,” which premiers in South African theatres on Friday, May 28.
By collaborating with this world-renowned series, HP extends its relationship with and commitment to fashion trendsetters, inspiring people worldwide with its stylish computers.
HP has been at the forefront of fusing fashion and technology since unveiling the HP Mini Vivienne Tam notebook on the catwalk of Tam’s 2008 fashion show at New York’s Fashion Week in Bryant Park. The introduction of the world’s first “digital clutch” ignited global, fashion-forward efforts for HP, which led to this collaboration with “Sex and the City 2.
HP is increasingly recognised as a brand synonymous with breakthrough style and design,” said Jean-Pierre Le Calvez, vice-president, Marketing, Personal Systems Group, HP EMEA. “As a trend-setting phenomenon, ‘Sex and the City 2’ is a natural extension to celebrate fashion and our stylish collection of spring 2010 computers to people worldwide.”
The film’s lead actress and one of its producers, Sarah Jessica Parker, will be showcased as the “achiever” in the next global “PC is Personal Again” commercial from HP, which is part of the company’s campaign to demonstrate how technology has become truly personal and relevant.The commercial features Parker as herself – a sophisticated, energetic woman who uses an HP computer to manage the multifarious roles she plays in life, from being a mother to a designer to a movie producer, with endless style.
Product integration
“Sex and the City 2” celebrates HP’s spring products that merge premium technology with style for women. HP Mini 210 Vivienne Tam Edition made its runway debut at New York Fashion Week as part of Tam’s spring 2010 collection and combines premium PC technology with Tam’s stunning “Butterfly Lovers” design. Available now at www.hp.com/viviennetam.
HP TouchSmart PCs feature a sleek design that integrates a stunning high-definition widescreen display with a multitouch-enabled screen. Serving as an integral part of the creative process throughout season seven of Lifetime Television’s “Project Runway,” the PCs enabled designers to create fabric patterns in a design-challenge first for the hit series.
HP TouchSmart tm2 notebook PCs featuring convertible, touch-enabled screens were given to Project Runway designers to function as their “digital sketchpads,” allowing them to draw, sketch and take notes with near limitless options for colours, brushes and effects.
About “Sex and the City 2”
“Sex and the City 2” stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, with John Corbett and Chris Noth. Michael Patrick King directs from his own screenplay, and also produces the film with Sarah Jessica Parker, Darren Star and John Melfi. New Line Cinema, In Association with Home Box Office, In Association with Village Roadshow Pictures, A Darren Star Production, A Film by Michael Patrick King, “Sex and the City 2,” to be released nationwide on May 27, 2010 by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.co.za
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