Red Square Goes Online - Kim Gray

Red Square Goes Online

Red Square have just launched their online beauty store, offering shoppers free samples on any purchase.

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“It’s a wonderful way to discover exciting new products that customers might otherwise not have tried,” comments David Gibbons, Edcon’s e-Commerce Executive.“We conducted our own research to find out what South African women were looking for when purchasing beauty products and found that service, sampling and more information were high on the list. The modern woman has far less time to browse through shops because of the pressures of work and home, however they are accessing the Internet more often than men with 55% of women going online more than twice a day compared to 45% of men,” he adds.

Another offering is a free gift wrapping service and personalised message on the card with all gift purchases.

Orders in excess of R350 are delivered free of charge, otherwise a standard delivery fee of R45 will apply and payment can be made using any credit card or Thank U account card from Edgars or Jet. Orders are delivered within two to seven working days and customers can return items to any Red Square store. To sweeten the deal, Red Square is offering all customers a discount of R100 when they make their first purchase online and spend R650 using the voucher code: press100.  Offer valid until 30 June 2013. So what are you waiting for, check out

No Comments
  • Ansie Botes

    May 31, 2013 at 06:01


  • Tanya Bryndzya

    May 31, 2013 at 06:32

    Great news.

  • David Gibbons

    May 31, 2013 at 09:58

    Hi guys,

    Thanks for the review. It's been a hectic, exciting week on my team – has been well received. FREE samples have been particularly popular with our customers – most of whom are shopping on their Thank U accounts.

    A HUGE thanks to all our early adopters who have taken the plunge into online cosmetics shopping this week. If you have any feedback on the site, I'd love to hear it.


  • Nicky Searle

    July 9, 2013 at 18:26

    it is awesome and I love the sample idea because in store you can't really tell what it smells like because of all the parfum that was sprayed previously, the only thing I wish is that you could order the samples alone and then choose and then order that would be great.

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