I was invited to go on set of the Woolworths Winter Knitwear Tv Commercial to give you a little sneak preview of the making of the commercial, and boy did that Beatles tune, “Come together” give me goosebumps.
The new Woolworths’ Winter Knitwear TV Commercial, to launch Monday, boasts some of South Africa’s favourite music icons.
Why ‘Come Together’? explains Woolworths group marketing director, Charmaine Huet,
“We as South Africans have proven to ourselves and the world that we can do amazing things when we put our mind to it. The idea behind our winter campaign is to help inspire all South Africans to keep up that incredible spirit of closeness and togetherness, to come together, with family and friends, with colleagues , and as a country”
Amongst the musicians collaborating on this exciting new campaign are Lira, HHP, Loyiso, Gold Fish, Arno Carstens, Gang of Instrumentals, aKing, Chris Chameleon and Inge, representing different cultures and music styles from Jazz to rock to hip hop, again, focusing on the ‘Coming Together’ of a diverse mix of South Africans.
Here all the extra’s are getting ready for their sequence of movements. Ooh, might I spy Aidan and the Top Billing Crew below.
Take a look as Cast and Exta’s rock to ‘Come Together’ here and here.
It was like a well oiled machine backstage as all the cast and exta’s clothes are ready for “Action’.
Make-up artist, Linda O Connel, doing Lira’s flawless make up.
And I got to meet and great some of the cast. Above, me and Lira and below me and Loyiso and HHP. (HHP is hilarious, what a cutie)
So watch out on Monday for the brand new Woolworths Winter Knitwear Campaign, I know it’s going to be a goodie! Can’t wait to see it myself!
