Want to know what the hottest fashion items are for winter and how to wear them? Check out Woolworths new FASH10N (pronounced Fashion 10) for the top ten fashion essentials for women for the coming season. Woolies even shows you how to put together these ‘must haves’ to create the most fashionable looks from top to toe.
So towards the end of last year, Woolworths held their Winter Media Day for the press, showcasing their new Winter FASH10N, replacing the ever popular, Fabulist.
Every year Woolworths hosts media days so that the press, stylist, etc can see what to expect for the next season. I got to go along to this fabulous event.
Below, the medias first preview of the FASH10N samples on the catwalk.
Above photographs - SDR Photo
After media day, these samples travel on another exciting adventure as the Winter10 Tv Campaign is shot. Here are some behind the scenes.
Why the name change? As Woolworths Group Director of Marketing, Charmaine Huet, explains, “Our customers count on us to bring them new ideas and fresh new looks – not only in fashion, but in our stores. In addition, the name FASH10N instantly lets you know that it’s all about the ten key fashion items you should be adding to your wardrobe for the season.”
So what are the ten top items for winter 2011?
“In womenswear, jackets and coats are a strong trend. Woolies FASH10N includes three: the aviator jacket, the versatile knitted cardigan coat, and a modern take on the military coat, either waist-length with band-jacket buttons or mid-thigh and double-breasted. In pants, the slimmed-down look remains key, with skinny cargo pants balancing out the season’s coats and chunky knits, and jodhpur-inspired treggings tucked into boots.
In tops, the cropped sweater is an essential item, especially when it comes to putting together winter’s all-important layered look, while the longer-length lacy top adds an unabashedly feminine touch and goes from day to evening with ease.
The snood is unquestionably one of the hottest fashion items for winter. Over the head and/or around the neck, it’s both a pretty and practical way to keep winter’s chill at bay.
In footwear, boots, like the Victorian-inspired laced suede ankle boot, are back with a bang.
Military influences and the pared-down look are also big trends in menswear, with the military-inspired parka, rugged all-purpose desert boot and leather utility boot partnering with slim, flat-front cords, slim-leg jeans or slim-fit chinos. Checked shirts make a comeback as do chunky knits and cosy long-sleeved tees. Add the classic combo of knitted scarf and beanie, and you’ll have winter perfectly wrapped up!” says Woolworths
So after the samples have shown off at Media Day, braced a TV Commercial, they are whisk around a photographic shoot, bringing you fashionable campaigns like these – all in time for the clothes to hit the store for you to enjoy!
Close Cut Cargo and the Comfy Cardigan
Cream of the cropped jersey and The Must-Have Military Coat
The On Trend Jegging and the snood. (LOVE this snood)
Straight laced ankle boots and The Little lace
Ultimate Aviator Jacket
Rights, so I’ve built my FASH10N List… what are you going after? Happy Winter Shopping ladies! Woolworths has you covered 
xx
‘ This is the last Woolworths Wednesday you will see for the moment, however going forward lookout for exciting Woolworths fashion & beauty snippets on my blog’.
